A4 Solutions announces a powerful, easy-to-use system for increasing sales and improving customer loyalty, based on the award winning GoldMine® database engine. It has the potential to provide the features of vastly more expensive products, but with a much faster implementation cycle.

GoldPower is designed specifically to meet three major challenges all companies are facing:

1. Setting up a customer database (1st step in a Customer Relationship Management system.) Profiling your best customers. A customer rating system. Ideas on sharing data between departments. Security considerations. Automating customer loyalty programs.
2. Establishing customer relationship "best practices". Automating sales and customer service procedures for improved customer satisfaction. Lead response, cold calling and referral marketing processes. Delegating to lower-priced employees.
3. Letting your customer choose communication options. Making fax/phone/mail/ or e-mail easy for your staff. Using templates to save time in repetitive situations. How to attach incoming and outgoing communications to customer records.

A4 Solutions developed GoldPower specifically for Small to Medium-sized businesses and departmental use in larger companies. It has been successfully implemented in a wide range of industries, including industrial marketing, telesales and telemarketing, manufacturing, retail and wholesales insurance, technology, software publishing, Internet marketing and more.

65% failure rate
Realistically, few companies have qualified staff with enough free time and the expertise to complete a major implementation successfully. Consequently, 65% of companies attempting to self-implement a sales automation or a Customer Relationship Management solution fail, according to industry figures.

Fast and easy or users rebel
Solutions must be fast and easy-to-use or users will rebel. GoldPower provides a user-friendly interface so even computer novices can get consistent results.

Software "wizards" lead team members through each customer interaction and prompt for the correct response according to your process. In the background, computerized processes track your promises to help increase your customers' satisfaction levels.

Computers handle the routine, repetitive administrative tasks that prevent your team from concentrating on capturing new opportunities and increasing their business with existing customers. You can use less qualified, easier-to-recruit staff to handle more functions.

GoldPower is a complete package that can be easily configured for your company. Your team will be able to provide faster, more responsive service to their customers. Your benefits?

• Shorter training times and reduced training expense for new reps. You can help them be successful faster and reduce turnover rates with your existing staff.
• More "selling time" with customers and prospects. Your computers can handle routine, administrative tasks that prevent your team from capturing new opportunities and increasing their business with existing customers.
• A "sales process" structured around the way you do business. Your entire sales team can provide the quality of response you need to be competitive.

GoldPower provides workflow templates for common sales/customer service situations. These are easily configured using a text file. We provide full documentation. Product includes:

1. Three Sales Processes lead your prospect into common "back end" for closing. Software "wizards" present simple, intuitive choices. Reps focus on prospect, not entering data.
   • Cold calls, Lead response, Referral marketing are standard sales processes.
   • Use Fax, Mail or E-mail communications to advance the sale.
   • Consistent activity and result codes for reporting accuracy.
   • Sample letters for each sales process.
   • "Status" field tracks prospect through sales process.
2. Automated Processes are pre-defined for common needs. This powerful feature is ready to use. Included samples are easily replaced by your own best sales letters.
   • New customer (3 scheduled letters and scheduled call).
   • Lost opportunity (1 letter and scheduled call).
   • A, B, and C Customers (letters and calls).
   • Customer Survey (survey and scheduled call).
   • E-mail newsletter (quarterly e-mail).
   • Short-term nurture (invaluable tool for closing sales).
   • Long-term nuture (automated help for pursuing long lead-time business).
3. User is prompted for Sales Forecast as each stage of the sales process is completed. Sales management team can monitor progress toward your goals.
   • You define stages in your sales process and assign probabilities per your experience.
   • Forecast is updated as stages in sales process are completed.
4. Complete documentation is included. Staff turnover is primary potential cause of failure. Manuals give detailed explanations of the system for users and administrators. Your system can survive loss of key staffers. Procedures are readily available for new team members.
   • Keystroke-by-keystroke training manual for the sales process.
   • Explanation of configuration files for administrators.
   • We teach your administrators to train staff or we can provide trainers.
5. Reports. If managers define the reports they need to manage the sales process and end users record their activities, you can run real-time reports. However, if managers don't use reports, there is little chance that end users will use the system correctly.
   • Forecast and activity reports by user and date range are standard.
   • Expanded contact reports are included for e-mail and fax information.
6. Communications options. Your customers expect you to accommodate their preferences for e-mail, fax or snail mail.
   • By integrating e-mail and fax into the process, you encourage sales reps to collect the contact information you need to reduce postage and telephone expense.
   • Automating communications provides substantial reductions in administrative expense.
   • Providing crisp, intelligent correspondence for your reps conveys a professional image to your customers and prospects.
   • This sales system automatically directs all correspondence to an administrative assistant. There is also an option for complete automation through FaxRush, the premier third-party document-management and fax program.

GoldMine and HEAT are registered trademarks of FrontRange Solutions Inc.
GoldPower is a trademark of A4 Sales Support, Inc.